Deliver 5G service launches, data usage warnings, bill payment reminders, outage notifications, and customer support — via SMS and WhatsApp with CITC compliance and SAMA-aligned OTP.
Saudi Arabia's telecommunications market is dominated by three major operators — STC, Mobily, and Zain — who collectively serve over 40 million mobile subscribers. The sector is undergoing rapid transformation with 5G rollout across major cities, emergence of MVNOs and digital-first telecom services, and increasing customer expectations for real-time, personalized service notifications.
CITC (Communications and Information Technology Commission) regulations mandate specific controls over customer communication: consent requirements for marketing, data usage transparency, outage notification standards, and service activation confirmations. Simultaneously, customers expect bilingual (Arabic/English) notifications, real-time alerts, and seamless payment integration for bill settlement.
Qalaama provides Saudi telecom operators with a purpose-built messaging platform: direct carrier integration with STC, Mobily, and Zain infrastructure, CITC-compliant notification templates, SAMA-aligned OTP for identity verification, 5G service launch campaigns, and customer support workflows — all with the scale and reliability that telecommunications-grade operations require.
Launching 5G services to customer segments requires coordinated campaigns across customer databases, activation confirmations, and performance benefit education — all delivered with CITC-compliant messaging and Arabic/English options.
High-value customers expect real-time data usage warnings at 50%, 75%, and 90% of plan limits to prevent bill shock. These alerts must be delivered within seconds of usage milestone crossing and offer plan upgrade options.
Bill reminders must balance urgency with customer experience — sent 14 days, 7 days, 3 days, and 1 day before due date, with direct payment links and Arabic SAR formatting to maximize collection rates.
Network outages require instant customer notification across affected areas with ETA for restoration. Multi-channel alerts (SMS primary, WhatsApp backup) are essential to reach customers who are experiencing service loss.
CITC requires documented consent for marketing communications, with timestamp proof and immediate opt-out processing. Non-marketing (service, billing) messages have different consent rules requiring automated segmentation.
Telecom customer service teams are overwhelmed with WhatsApp support inquiries during major incidents or service changes. Chatbots and intelligent routing to human agents are essential to manage volume without abandoning customers.
High-volume SMS for 5G service launches, data usage warnings, bill reminders, and outage alerts — with CITC compliance templates, Arabic encoding, and carrier-optimized routing.
WhatsApp service notifications, plan changes, payment reminders with direct checkout links, and customer support — with interactive quick-reply buttons and rich media plan comparisons.
SMS and WhatsApp OTP for customer account verification, subscription changes, and billing authentication — CITC-compliant with SAMA alignment for financial transactions.
Real-time service alerts: data usage warnings, bill due dates, payment confirmations, service activation, and outage notifications — triggered from billing and network operations systems.
An operator launches 5G services in Riyadh and Jeddah. Qalaama sends a coordinated SMS + WhatsApp campaign to eligible customers: SMS alert with service launch date and coverage area map, WhatsApp message with "Activate 5G" button linking to plan options, comparison of 4G vs. 5G speeds in Arabic, and optional upgrade offers. Follow-up messages at Days 3, 7, and 14 for non-converters.
Workflow
A customer on a 50GB/month plan crosses 75% usage on day 22 of their billing cycle. Qalaama immediately sends a WhatsApp alert: "You've used 38GB of 50GB. Unlimited data add-on available for SAR 50/month. [Add Now]" with direct checkout. Customer purchases add-on within app. On day 28, a follow-up message offers 20% discount on next month's package.
Workflow
Network outage affects 2G and 3G services in Al-Khobar due to fiber cut. Operations team triggers geolocation-based outage notification: SMS to 50,000 affected customers in Al-Khobar: "Network outage affecting 2G/3G. ETA: 4 hours. [Chat Support]". Customers tap [Chat Support] for real-time updates and complaints. WhatsApp chatbot provides status and escalates to human agent if needed.
Workflow
A corporate customer with SAR 3,500 monthly invoice receives automated payment reminders: 14 days before ("Bill due in 14 days: SAR 3,500"), 7 days before (WhatsApp with mada/bank transfer payment link), 3 days before (SMS with "Payment Due in 3 Days"), and 1 day before (WhatsApp with "Final reminder"). Payment is tracked and confirmation sent upon settlement.
Workflow
42% activation rate for 5G service launches using multi-channel campaigns vs. 12% with email/web-only approaches for Saudi operators.
Real-time data usage warnings at 50%, 75%, 90% eliminate bill shock and reduce billing disputes by 85%.
Multi-touch bill payment reminders (SMS + WhatsApp) increase on-time payment rates to 94% for corporate customers.
Geolocation-triggered outage notifications and WhatsApp support reduce customer support calls by 70% during incidents.
Built-in CITC consent management and audit logging reduce compliance risk and speed regulatory examination readiness.
Real-time, personalized service notifications increase customer satisfaction and reduce churn for Saudi telecom providers.
Every Qalaama platform feature is built for Saudi Arabia's regulatory environment and business needs — not adapted from a global product. PDPL compliance, CITC registration, Riyadh data residency, and direct STC/Mobily/Zain carrier connections are built in, not added on.
Saudi operators using Qalaama see 42% 5G adoption and 94% on-time payment collection.